Artlita was founded in 2019 by Aleta Rochelle Olesen Daria as a passion project. After a successful 20-year career in healthcare, where she was recognized as a rock-star in private equity backed start-ups, Aleta recognized that she was unfulfilled. Thinking back over her life she recalled growing up in LA in an artistic family aspiring to be a singer. Her fear of not being able to support herself financially, should she follow that dream, drove her to UCSD and the career she ultimately pursued.
Aleta brings over 25 years of experience to Artlita. Most recently, Aleta served as VP of Development with United Derm Partners. Prior to UDP she held numerous sales director, sales and consulting positions with Modernizing Medicine, patientNOW, La Jolla Cosmetic Surgery Centre and Mentor Solutions.
Aleta holds a Bachelor of Arts degree from UCSD and has taken coursework from Sotheby’s Institute of Art. She lives with her husband and chihuahua in Pacific Beach, San Diego.