According to a report by Grand View Research, Inc., the global aesthetic medicine market size is expected to reach $124.7 billion by 2028. Everyone has imperfections that they would like to improve, which is why aesthetic medicine is in such high demand. If you have the chance to make yourself feel better about yourself, why wouldn’t you take it?
The same goes for your aesthetic clinic. The same value your patients place on their appearance and how they feel about themselves should be placed on the design of your aesthetic clinic. Read on to find out why art is important for your aesthetic clinic and how you can make it more… well, aesthetic!
The Healing Power of Art
“Fine art is good medicine.”
This is a quote from the director and curator of the Arts and Medicine Institute, Joanne Cohen. It’s not only well-said, but the statement carries merit.
First, let’s explore your general impression of hospital walls and doctors’ offices. Does the image in your head resemble boring white walls with a slightly overbearing scent of disinfectants? Now, think about what you would want your patients’ first impression to be as they open the doors to your aesthetic clinic. Can you imagine the different impact that appealing and aesthetic art, rather than cold and dreary walls, would have? I can promise you that your patients will respond favorably – both consciously and subconsciously – and your practice will reap the benefits.
Further Research on Health Benefits
A study done in Denmark in 2017 found that hanging abstract paintings in a hospital waiting room was associated with improved patient satisfaction. In 2007, a British paper was published highlighting art’s “positive effects not only on patient well-being but also on health outcomes, such as length of stay in the hospital and pain tolerance.” Additionally, the Montreal Museum of Fine Arts has even taken actionable steps to incorporate art into medical practices. By partnering with hospitals in the area, the museum encourages their affiliated doctors to prescribe museum visits to patients.
There are many sources and studies that prove that engaging with art improves both physical and mental health. Findings suggest that art can reduce depression, relieve stress, boost morale, and improve the overall sense of well-being of those surrounded by artworks. In medical cases where the outcomes are unpredictable, aesthetics have as great of an impact as prescribed medicine and nutrition to positively impact outcomes. It should go without saying, then, that aesthetics at an aesthetic clinic is essential.
(Re)Design Your Aesthetic Clinic
Now, it’s time to give your aesthetic clinic a few cosmetic enhancements. In most cases, there’s no need for a full makeover. A few thoughtful additions can enhance your patients’ experience and your work-life.
Your aesthetic clinic makes its first impression in the reception area. Your goal is to align this with your patients’ end goal: beauty, confidence, tip-top health and wellness, and success. Plants, decorative lighting, and sophisticated yet comfortable furnishings are great starting points. You want to design a pleasing environment for your patients to relax in prior to their appointments.
What ties the entire look of the room together and sets the tone for your patient experience is the art you select. There’s no better way to create a sense of beauty and success than with well-chosen wall art. Select pieces that are interesting and sophisticated or simply beautiful. These pieces can be landscapes, abstracts, figurative, minimalist, or macro-photography depending on the design of your clinic. You have the most flexibility in terms of the art selected in this area of the clinic.
Interestingly, this is an area that’s often overlooked. Now, during the pandemic, it’s especially important to invest in this space in your aesthetic clinic as patients are being escorted back earlier and waiting there longer. It is essential to create an atmosphere of calm and serenity. This is the location in which the patient’s nerves will be at an all-time high, so keep that in mind. Be sure to select artworks that are calming. Landscapes, certain figurative artworks, and macro-photography that includes cool, calming colors are ideal. Use color psychology to your benefit. Invest in artworks that incorporate blues, blue-greens, lavenders, and muted greens.
It’s also important to not allow surfaces to become cluttered, as this will only increase stress. Your goal is to put patients at ease because, in the end, this will improve the patient experience and make your job easier.
Patient Coordinator’s Office
Now that your patients have shared their greatest insecurities with you, it’s time for them to learn what this investment in self-love will cost. If space permits, it’s ideal to have a small, round table where the coordinator and patient can sit together to discuss the patient’s options and the associated fees. Additionally, we suggest you look for artwork that includes orange or yellow. Orange helps build confidence and yellow creates a sense of optimism.
The hallways are a traditional area to hang your provider’s credentials. Should they be long enough to incorporate artwork in addition to nicely framed credentials, look for positive, uplifting imagery in color hues that create a sense of joy. We suggest considering macro-photography, figurative art, or peaceful landscapes.
Art and Happiness
Health and happiness go hand-in-hand. As an aesthetic medical practice, people come to your clinic in pursuit of cosmetic enhancements. These treatments will improve their self-image and happiness. Not only will art increase your patients’ happiness, but it will play a large role in your own happiness, as well. Since your aesthetic clinic is your place of work, you can expect to spend a significant portion of your life there. Indulge in some self-care, and make sure your environment is a refreshing and enjoyable place to work.
A neurobiologist named Professor Semir Zeki discovered that the effects of viewing art, or something the viewer considers beautiful, are the same as falling in love. The brain reacts in the same capacity, releasing dopamine and increasing happiness.
When your patients finish the challenging recovery period and see their results, they will likely feel a greater sense of well-being and positivity. Why not give them that same flood of dopamine each time they enter your clinic and exam rooms? This can be helpful from the first consult all the way through the recovery period. Increased levels of happiness and decreased feelings of stress and negativity are conducive to one’s health and healing. Invest in art for your aesthetic clinic, and naturally increase the happiness levels of all who enter.
Ready to Invest in Art for Your Aesthetic Clinic?
It’s time for you to cosmetically enhance your clinic’s atmosphere and improve the experience of your patients, your staff, and yourself. Let us help you find the right art for your aesthetic clinic with our free healthcare art advisory service.
By Leily Zhu